Projects
Six case studies across product, GTM, and growth.
Each project unpacks the problem, the research, the workflow, what shipped, and what it actually moved.
01 · SaaS · Creator Economy2025
CreatorLAD
Product Lead
A micro SaaS that automates YouTube engagement and lead generation for creators.
Product StrategyUser ResearchWorkflow DesignPositioningLanding PagePricing+10
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02 · Healthcare2024
Healthcare ERP
Product Designer
ERP workflows for pharmacy operations, from billing to customer experience.
Competitor ResearchWorkflow DesignAdmin DashboardPharmacy DashboardBilling SystemCustomer Experience+2
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03 · Healthcare · Logistics2024
Quick Commerce Medicine Platform
Product Lead
On-demand medicine delivery across customer, pharmacy, doctor, and admin surfaces.
Requirement GatheringFeature PrioritizationCustomer AppPharmacy PanelDoctor PanelAdmin Dashboard+4
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04 · TravelTech2023
Travel Marketplace
Product Marketing
Positioning and growth for a travel marketplace across paid and organic channels.
Product PositioningGoogle AdsMeta AdsGoogle AnalyticsMicrosoft ClarityCustomer Journey+2
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05 · Agency · Growth2023
Digital Marketing Agency
Founder
A productized digital agency: websites, SEO, and growth for early-stage brands.
Website StrategyUI PlanningSEOLanding PagesDomain SetupVercel Deployment+2
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06 · E-commerce2022
E-commerce Store
Founder
End-to-end Shopify store with sourcing, funnels, and conversion optimization.
ShopifyDropshippingProduct CatalogPayment GatewayCustomer JourneyConversion Optimization+1
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