Building Products. Driving Growth. Solving Real Problems.
Product Marketing • Product Operations • GTM Strategy • SaaS • AI Products
I help startups transform ideas into products by combining product strategy, user research, product marketing, workflow design, and growth execution. My experience spans SaaS, Healthcare, TravelTech, E-commerce, AI, and Creator Economy products.
Hi, I'm Yalini.
I'm a startup professional with 4+ years of experience across Product Marketing, Product Operations, Product Strategy, GTM, UI/UX collaboration, and Growth Marketing.
I've worked closely with founders, developers, designers, marketers, and business teams to take products from idea validation to launch.
I enjoy solving product problems through research, workflows, experimentation, customer insights, and execution.
What I do, end to end.
From strategy to shipped feature to growth loop — I work across the whole product surface.
- Product Strategy
- Product Operations
- PRDs & BRDs
- Feature Prioritization
- Workflow Design
- Dashboard Planning
- Product Marketing
- Go-to-Market Strategy
- Landing Page Optimization
- Growth Marketing
- Conversion Optimization
- SEO
- User Research
- Competitor Analysis
- User Journey Mapping
- Google Analytics
- Microsoft Clarity
- AI Workflows
Featured projects.
CreatorLAD
A micro SaaS that automates YouTube engagement and lead generation for creators.
Healthcare ERP
ERP workflows for pharmacy operations, from billing to customer experience.
Quick Commerce Medicine Platform
On-demand medicine delivery across customer, pharmacy, doctor, and admin surfaces.
Travel Marketplace
Positioning and growth for a travel marketplace across paid and organic channels.
Digital Marketing Agency
A productized digital agency: websites, SEO, and growth for early-stage brands.
E-commerce Store
End-to-end Shopify store with sourcing, funnels, and conversion optimization.
From idea and research to live products.
Selected product and web design work — landing pages, dashboards, storefronts, and ERP systems taken end-to-end from research to shipped product.
A working résumé.
Four years of building, marketing, and operating across startups.
- Apr 2022 — Jul 2025
Startup Generalist
Multiple startupsProduct MarketingProduct OperationsRecruitmentDigital MarketingUI/UX CollaborationSaaS Products - Aug 2025 — Present
Founder & Product Consultant
CreatorLAD · IndependentCreatorLAD (Micro SaaS)Product ConsultingHealthcare ProductsTravelTechE-commerceDigital MarketingProduct Strategy
Tools I work with daily.
Have a product to launch, position, or grow?
I take on a small number of consulting and contract engagements each quarter. Tell me what you're building.