Quick Commerce Medicine Platform

Customers needed medicines in under 60 minutes; existing options were slow, fragmented, and couldn't handle prescription validation at scale.

Interviewed customers, pharmacists, and delivery partners. Mapped order-to-doorstep timing across 50+ orders to find the real bottlenecks.

Urban customers ordering for themselves or elderly family members, plus pharmacy and delivery operators.

Benchmarked Tata 1mg, PharmEasy, and quick-commerce players. Differentiator: integrated doctor consult inside the order flow.

• —Prescription verification without slowing checkout
• —Coordinating pharmacy stock with delivery SLAs
• —Doctor consults as a fallback for unclear prescriptions

Treat the order as one workflow across four apps. Optimize for time-to-dispatch, not just time-to-order.

• 1.Customer places order with or without prescription
• 2.Pharmacy panel accepts, packs, and confirms
• 3.Doctor panel resolves prescription gaps
• 4.Shiprocket dispatches; Exotel handles voice fallback
• 5.Razorpay completes payment; admin sees the full thread

• 1.Search medicine or upload prescription
• 2.Get ETA and price
• 3.Track order in real time
• 4.Receive delivery and rate experience

• —Customer ordering app
• —Pharmacy fulfilment panel
• —Doctor consult panel
• —Admin operations dashboard
• —Integrated payments and dispatch

Wrote PRDs and BRDs for each surface, prioritized the MVP scope, and coordinated design, engineering, and ops through launch.

• —Multi-sided products win or lose at the seams
• —PRDs are alignment tools, not documentation
• —Operational dashboards are product, not internal tooling