GTMJun 2026 · 6 min
How I think about GTM for early-stage SaaS
A practical framework for positioning, wedge, and the first 90 days of distribution.
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Writing
Notes on product, growth, and building.
Short essays from inside the work — GTM, product marketing, user research, AI in workflows, and lessons from shipping startups.
Growth MarketingMay 2026 · 5 min
Free tools as a growth loop, not a marketing stunt
Why a sharp free tool beats a generic landing page, and how to design one that compounds.
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Product ManagementMay 2026 · 4 min
PRDs are alignment tools, not documentation
What to keep in a PRD, what to cut, and how to make it the fastest path to a shipped feature.
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AI ToolsApr 2026 · 7 min
Where AI actually belongs in product workflows
Three places AI earns its keep inside product teams — and three where it just adds noise.
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User ResearchMar 2026 · 5 min
User research on a startup budget
How to run useful research in a week with zero tooling and a handful of conversations.
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Founder JourneyFeb 2026 · 6 min
Notes from building CreatorLAD in public
What I shipped, what I broke, and what I'd do differently in the first 90 days.
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