About

I help founders go from idea to launch.

I'm a startup professional with 4+ years of experience across Product Marketing, Product Operations, Product Strategy, GTM, UI/UX collaboration, and Growth Marketing.

I've worked closely with founders, developers, designers, marketers, and business teams to take products from idea validation to launch — writing PRDs, designing workflows, shipping landing pages, running paid funnels, and instrumenting growth.

I enjoy solving product problems through research, workflows, experimentation, customer insights, and execution. I care about clarity, speed, and outcomes.

Today I run CreatorLAD — a micro SaaS that automates YouTube engagement and lead generation — alongside selective product consulting for healthcare, traveltech, and e-commerce teams.

Industries

Worked across.

HealthcareSaaSTravelTechLogisticsEducationCreator EconomyE-commerceAI Products
Core Expertise

Skills in practice.

Product Strategy
Product Marketing
Product Operations
Go-to-Market Strategy
User Research
Competitor Analysis
PRDs & BRDs
Feature Prioritization
User Journey Mapping
Workflow Design
Dashboard Planning
Landing Page Optimization
Growth Marketing
Conversion Optimization
Google Analytics
Microsoft Clarity
Meta Ads
Google Ads
SEO
AI Workflows
Cross-functional Collaboration
Timeline

How I got here.

  1. Apr 2022 — Jul 2025

    Startup Generalist

    Multiple startups
    Product MarketingProduct OperationsRecruitmentDigital MarketingUI/UX CollaborationSaaS Products
  2. Aug 2025 — Present

    Founder & Product Consultant

    CreatorLAD · Independent
    CreatorLAD (Micro SaaS)Product ConsultingHealthcare ProductsTravelTechE-commerceDigital MarketingProduct Strategy