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Founder/Agency · Growth/2023

Digital Marketing Agency

A productized digital agency: websites, SEO, and growth for early-stage brands.

Website StrategyUI PlanningSEOLanding PagesDomain SetupVercel DeploymentWhatsApp IntegrationGrowth Strategy
Overview

Founded and ran a digital marketing agency delivering websites, SEO, landing pages, and growth strategy to early-stage brands.

Problem

Early-stage founders needed credible web presence and a working growth loop, not a 12-week agency engagement.

Research

Talked to 30+ founders to understand what they actually needed in the first 90 days.

User Persona

Solo founders and small teams launching their first product or service.

Competitor Analysis

Most agencies optimize for retainer; opportunity to win with productized scope and fast turnaround.

Challenges
  • Scoping for outcomes, not deliverables
  • Keeping turnaround under two weeks
  • Building trust without a long agency track record
Product Strategy

Three fixed packages: website, SEO foundation, and growth sprint. Clear scope, clear price.

Workflow
  • 1.Intake call and brief
  • 2.Design and copy in week one
  • 3.Build and deploy in week two
  • 4.Handover with a 30-day growth plan
User Journey
  • 1.Discover via referral or content
  • 2.Pick a package
  • 3.Go live in two weeks
  • 4.Continue on retainer if needed
Features
  • Productized website package
  • SEO starter kit
  • Growth sprint engagement
  • WhatsApp-first client comms
Execution

Built repeatable processes, templates, and a deployment pipeline on Vercel. Ran client comms on WhatsApp for speed.

Outcome
  • Multiple paid clients shipped
  • Repeatable productized offering
  • Pipeline driven mostly by referrals
Key Learnings
  • Productizing beats customizing for early-stage clients
  • Speed is a feature
  • Process is the product
Tech Stack
VercelWordPressWebflowGA4WhatsApp Business
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