E-commerce Store
End-to-end Shopify store with sourcing, funnels, and conversion optimization.
Launched and ran a Shopify store covering catalog, payments, dropshipping fulfilment, and conversion optimization.
Wanted to learn the full e-commerce loop: sourcing, store, traffic, conversion, and fulfilment — without raising money.
Studied winning Shopify themes, ad libraries, and 50+ product pages across niches.
Cold traffic shoppers from paid social, browsing on mobile.
Reverse-engineered winning stores: hero, social proof, bundle, urgency, frictionless checkout.
- —Picking a category with margin and demand
- —Designing a product page that converts cold traffic
- —Managing returns and supplier reliability
Treat the product page as the entire product. Optimize relentlessly for mobile conversion.
- 1.Source product and validate margin
- 2.Build store and product page
- 3.Run paid traffic in small loops
- 4.Iterate creative and page weekly
- 1.See ad on social
- 2.Land on focused product page
- 3.Add to cart and checkout in under 60s
- 4.Receive order and review
- —Curated product catalog
- —Optimized product pages
- —Multiple payment methods
- —Post-purchase upsell
Set up store, integrated payments and fulfilment, and ran weekly creative + landing iterations.
- —Live store with paying customers
- —End-to-end ownership of the e-commerce loop
- —Reusable playbook for future stores
- —The product page is the product
- —Cash flow beats vanity revenue
- —Speed of iteration beats size of bet
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